Privacy Policy

Last updated: April 15, 2026

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use our Service, and tells you about your privacy rights and how the law protects you. We use your personal data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

Words with capitalized initial letters have meanings defined under the following conditions. These definitions apply whether the terms appear in singular or plural form.

Definitions

Account
A unique account created for you to access our Service or parts of our Service.
Affiliate
An entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.
Application
Refers to Walla, the software program provided by the Company.
Company
Refers to Madison Yoga Studio, LLC, 5003 University Ave, Madison, WI 53705. Also referred to as "We," "Us," or "Our" in this Policy.
Cookies
Small files placed on your computer, mobile device, or any other device by a website, containing the details of your browsing history on that website among other uses.
Country
Wisconsin, United States.
Device
Any device that can access the Service, such as a computer, cellphone, or digital tablet.
Personal Data
Any information that relates to an identified or identifiable individual.
Service
Refers to the Application, the Website, or both.
Service Provider
Any natural or legal person who processes data on behalf of the Company. Refers to third-party companies or individuals employed to facilitate the Service, provide the Service on behalf of the Company, perform services related to the Service, or assist the Company in analyzing how the Service is used.
Usage Data
Data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Website
Inner Fire Yoga, accessible at www.innerfireyoga.com.
You
The individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. This may include:

  • Email address
  • First and last name
  • Phone number
  • Address, state, province, ZIP/postal code, city
  • Usage data

Usage Data

Usage data is collected automatically when using the Service. It may include information such as your device's IP address, browser type and version, the pages of our Service you visit, the time and date of your visit, time spent on those pages, unique device identifiers, and other diagnostic data.

When you access the Service through a mobile device, we may collect certain information automatically, including the type of mobile device you use, your mobile device unique ID, IP address, operating system, mobile browser type, and other diagnostic data. We may also collect information that your browser sends whenever you visit our Service.

Tracking Technologies and Cookies

We use cookies and similar tracking technologies — including beacons, tags, and scripts — to track activity on our Service and store certain information. Cookies can be "persistent" (remaining on your device when you go offline) or "session" cookies (deleted when you close your browser).

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our Service.

Use of Your Personal Data

The Company may use your personal data for the following purposes:

  • To provide and maintain our Service, including to monitor its usage.
  • To manage your Account: to manage your registration as a user of the Service.
  • For the performance of a contract: the development, compliance, and undertaking of purchase contracts for products, items, or services you have purchased.
  • To contact you by email, telephone, SMS, or other electronic communication regarding updates, security notices, or informative communications related to the Service.
  • To provide you with news, special offers, and general information about goods, services, and events similar to those you have already purchased or inquired about, unless you have opted out.
  • To manage your requests to us.
  • For business transfers: we may use your information to evaluate or conduct a merger, divestiture, restructuring, or other sale or transfer of some or all of our assets.
  • For other purposes such as data analysis, identifying usage trends, evaluating the effectiveness of our promotional campaigns, and improving our Service and your experience.

We may share your personal information in the following situations:

  • With Service Providers to monitor and analyze use of our Service, and to contact you.
  • For business transfers, in connection with any merger, sale of Company assets, financing, or acquisition.
  • With Affiliates, who will be required to honor this Privacy Policy.
  • With business partners to offer you certain products, services, or promotions.
  • With other users, when you share personal information or interact in public areas of the Service.
  • With your consent, for any other purpose.

Retention of Your Personal Data

The Company will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy — including to comply with legal obligations, resolve disputes, and enforce legal agreements and policies. Usage data is generally retained for a shorter period, except when used to strengthen security, improve functionality, or when we are legally obligated to retain it longer.

Transfer of Your Personal Data

Your information, including personal data, is processed at the Company's operating offices and in any other places where the parties involved in processing are located. This means your information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction.

Your consent to this Privacy Policy, followed by your submission of such information, represents your agreement to that transfer. The Company will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy.

Delete Your Personal Data

You have the right to delete or request that we assist in deleting the personal data we have collected about you. You may update, amend, or delete your information at any time by signing in to your account and visiting the account settings, or by contacting us directly. Please note that we may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement

Under certain circumstances, the Company may be required to disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Other Legal Requirements

The Company may disclose your personal data in the good faith belief that such action is necessary to comply with a legal obligation; protect and defend the rights or property of the Company; prevent or investigate possible wrongdoing in connection with the Service; protect the personal safety of users or the public; or protect against legal liability.

Security of Your Personal Data

The security of your personal data is important to us. While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from anyone under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.

If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent's consent before we collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page, and we will let you know via email and/or a prominent notice on our Service prior to the change becoming effective. The "Last updated" date at the top of this page will be revised accordingly. You are advised to review this Privacy Policy periodically for any changes. Changes are effective when they are posted.

Contact Us

If you have any questions about this Privacy Policy, you can reach us at: